Barco Corporate Experience
A projection-led product showcase designed for a live corporate environment.
Barco’s projection technology was the product on show, so the content had to work as an experience in the room — not as a video on a screen.
Making the product the experience.
The event included a dedicated area where Barco wanted to showcase its projection technology, communicate its achievements and introduce new products to attendees in a corporate event environment.
The challenge was that the content could not be judged as a video alone. It had to hold up as a visual experience inside a physical projection setup, seen from across a room, at scale, for the length of the evening.
Designing for the wall, not just the screen.
The content concept was developed for the physical projection environment first. Every decision about pace, contrast and composition answered to the room.
- Large-scale projection
- Two-projector setup
- Temporary kiosk / skyscraper structures
- Viewing distance
- Event audience
- Product communication
- Continuous visual presence
From concept to motion.
The motion content was developed in collaboration with a motion graphics artist. My role was to establish the concept and content direction, describe the intended visual behaviour, review each stage of development and make sure the final content supported the experience in the room.
I did not animate the content. The value I added sat before and around the animation: deciding what the piece should say, how it should behave on a large surface, and when it was right.
- 01Concept
- 02Visual direction
- 03Motion development
- 04Review
- 05Final content
Designing within the projection setup.
The creative concept and the technical setup were decided together. The canvas, the structure and the projector positions set the frame the content had to live inside.
From screen to site.
I was present for the implementation of the final experience at the event, working with the physical setup and checking that the content we had developed translated correctly into the projection environment — brightness, alignment across the two projectors, and how the piece read from where people actually stood.
- 01Content
- 02Setup
- 03Projection test
- 04Live event
A live product showcase.
At scale, in a dark room, the projection became the product demonstration. The technology was communicated by being used well rather than described.
- Product communication carried by the content itself
- Large-scale visual presence across the structure
- Projection quality visible at close and far viewing distance
- Integration with the wider event environment
- A continuous, audience-facing experience through the evening
What the project delivered.
Concept direction
Established the visual concept and content direction for the projection experience.
Content development
Directed the translation of the concept into motion and still content through collaboration with a motion graphics artist.
Live implementation
Supported the implementation of the final projection experience within the physical corporate event environment.
What this project taught me
“This project strengthened my understanding of designing content for physical environments rather than treating motion as something that only lives on a screen.”
It also taught me how concept direction, collaboration and technical implementation have to work together when the final design is experienced live and at scale.